3&6 Insights Cool things you need to know about today’s global hospitality industry
Digital Marketing

Scary Stories from Digital Marketing: A Halloween Special

29 Oct 2024

In the spirit of Halloween, we’ve decided to dig up some of the spookiest tales from the world of digital marketing. While these stories may…

Digital Marketing

Navigating Hotel Renovations: 10 Digital Marketing Approaches

26 Sep 2024

How to Optimize Your Hotel’s Digital Advertising During Renovations Renovating a hotel is exciting but can bring marketing challenges. A strong digital advertising strategy is…

Digital Marketing, White papers

The Ultimate Guide to Mastering Black Friday for Hotels

10 Sep 2024

Unlock the Secrets to a Successful Black Friday This whitepaper is designed to help hotels prepare for the upcoming Black Friday and Cyber Monday sales…

Google Analytics, News

Step-by-Step Guide: Exporting Historical Data from Universal Analytics

29 May 2024

Key Highlights Google Analytics 4 offers a more comprehensive and user-centric measurement experience than Universal Analytics. Starting July 1st, 2024 all customers will lose access…

Digital Marketing

The Truth About Performance Max: What Google and Other Agencies Aren’t Telling You

11 Apr 2024

With all the hype surrounding Google Ads’ Performance Max (PMax) campaign we decided to take a deeper look into exactly what this black box is…

Digital Marketing, Google Analytics

Navigating Third-Party Cookie Deprecation in 2024: A Marketer’s Guide

10 Apr 2024

Understanding the Impact In the ever-evolving landscape of digital marketing, one of the most significant shifts in recent years has been the deprecation of third-party…

Digital Marketing, Social Media

Instagram’s Hidden Formula: Top Tips for Ranking Success

02 Feb 2024

Instagram – the land of filters, hashtags, and endless scrolling. But what’s the secret sauce behind getting your content noticed in this vast sea of…

Digital Marketing

Hotel Marketing Insights: A Breakdown of Google Ads Bidding

02 Feb 2024

Google Ads Bidding for Hotel Marketing In the realm of hotel marketing, Google Ads has become an indispensable tool for driving bookings and enhancing digital marketing…

Digital Marketing

Hotel Marketing Insights: Understanding Attribution Models in Google Ads

02 Feb 2024

The Significance of Attribution Models In the ever-evolving digital advertising landscape, the hotel industry must remain up-to-date with the tools and strategies that drive success. Google…

Digital Marketing

The Rise and Fall of Travel Tuesday: How Black Friday and Cyber Monday Extended Their Reign

02 Feb 2024

The Adaptation of Travel Tuesday in the Face of Extended Cyber Deals In recent years, the excitement surrounding “Travel Tuesday” has noticeably dwindled. What was…

Digital Marketing

5 Reasons Why You Should Consider Microsoft Ads in 2024

02 Feb 2024

The Case for Spending Media Budget on Microsoft Ads (Formerly Bing Ads) Online advertising is becoming increasingly popular, with so many channels to pick from,…