Digital Marketing
Hotel Direct Booking vs OTA: Who Really Knows the Guest?
12 May 2026Hotels love to say they “own the guest relationship.” It sounds good. It feels right. It’s been repeated enough that it’s almost accepted as fact….
Content Marketing, Social Media
From Shoot to Strategy: Hotel Content That Actually Works
01 May 2026A hotel photoshoot should do more than make your property look good. Because let’s be honest – most hotels already look good. The real challenge?…
Content Marketing, SEO
Bridging the Gap: SEO and Content Marketing in Hospitality
20 Apr 2026In hospitality marketing, visibility and persuasion are often treated as separate challenges. SEO is expected to bring traffic. Content is expected to tell the story….
Digital Marketing
Why Accessibility Matters for Hotel Websites
14 Apr 2026Accessibility is often treated as something to deal with later. In reality, it is crucial for the foundation of a website – and needs to…
SEO
What Is SEO Marketing and Why Should Hotels Care?
14 Apr 2026Here’s the thing… If your hotel doesn’t show up on Google, it might as well be hiding behind a bush whispering, “please book me.” Spoiler:…
Social Media
Sustainability in the Hospitality Industry: How Green UGC Drives Bookings
02 Mar 2026Sustainability in the hospitality industry isn’t just a brand value anymore – it’s a booking trigger. Today’s eco conscious travelers want receipts, not recycled buzzwords…
SEO
Why HubSpot’s SEO Decline Is a Warning for Hotel Marketers
07 Nov 2025In the ever-changing landscape of digital marketing, the importance of creating high-quality, relevant content cannot be overstated. Recent developments in the SEO world have brought…
Digital Marketing
Bidding on Competitor’s Brand Keywords: Is It Worth It?
28 May 2025In a competitive hospitality market, it’s natural to want to steal a little attention, especially when there’s a new hotel down the street hogging the…
SEO
The Hotel SEO Scam: Myths, Rip-Offs, and What Actually Moves the Needle
05 Feb 2025Let’s talk SEO for hotels – a topic that’s as electrifying as watching someone clean their coin collection. If you’re a hotelier, you’ve probably been…