The Truth About Performance Max: What Google and Other Agencies Aren’t Telling You
With all the hype surrounding Google Ads’ Performance Max (PMax) campaign we decided to take a deeper look into exactly what this black box is…
Category Archives: Digital Marketing
Navigating Third-Party Cookie Deprecation in 2024: A Marketer’s Guide
Understanding the Impact In the ever-evolving landscape of digital marketing, one of the most significant shifts in recent years has been the deprecation of third-party…
Instagram’s Hidden Formula: Top Tips for Ranking Success
Instagram – the land of filters, hashtags, and endless scrolling. But what’s the secret sauce behind getting your content noticed in this vast sea of…
Hotel Marketing Insights: A Breakdown of Google Ads Bidding
Google Ads Bidding for Hotel Marketing In the realm of hotel marketing, Google Ads has become an indispensable tool for driving bookings and enhancing digital marketing…
Hotel Marketing Insights: Understanding Attribution Models in Google Ads
The Significance of Attribution Models In the ever-evolving digital advertising landscape, the hotel industry must remain up-to-date with the tools and strategies that drive success. Google…
The Rise and Fall of Travel Tuesday: How Black Friday and Cyber Monday Extended Their Reign
The Adaptation of Travel Tuesday in the Face of Extended Cyber Deals In recent years, the excitement surrounding “Travel Tuesday” has noticeably dwindled. What was…
5 Reasons Why You Should Consider Microsoft Ads in 2024
The Case for Spending Media Budget on Microsoft Ads (Formerly Bing Ads) Online advertising is becoming increasingly popular, with so many channels to pick from,…
Unveiling TikTok’s Search Ads: The Next Wave in Digital Advertising?
TikTok Search Ads are Here! Good news, digital enthusiasts! TikTok is breaking boundaries and entering the dynamic realm of search ads. This move marks a…
The Evolution of Search: TikTok’s Growing Role in Travel Planning
Despite Google’s established dominance in the search engine market, (77.5% in the U.S. and 83.5% globally), TikTok’s growth in the search engine space isn’t something…
Boost Hotel Engagement With Instagram’s New App, Threads
What is the New App Threads? Threads is a new app released by Meta, the parent company of popular social media platforms such as Facebook, Instagram, and…
Best Practices for UTM Building in GA4 + A Free Tool to Help
Best Practices for UTM Building in GA4 + Find a Free Tool at the End Do you know how much traffic your emails generated for…