Alicia Hamilton

10 Sep 2024

Unlock the Secrets to a Successful Black Friday

This whitepaper is designed to help hotels prepare for the upcoming Black Friday and Cyber Monday sales by offering insights and strategies for success. By examining historical data and identifying key trends from previous years, hotels can make informed decisions about structuring their promotional offers, allocating marketing budgets, and optimizing their digital marketing efforts.

Our guide provides a detailed roadmap for leveraging digital marketing and paid media to maximize bookings and revenue during these crucial sales periods.

What’s Inside the Whitepaper?

  • Proven Strategies for Success:  Learn how to structure your Black Friday offers based on data and trends from previous years.
  • Digital Marketing Tactics That Work: Discover how to leverage social media, paid ads, PPC, and email marketing to drive traffic and convert visitors into bookings.
  • Key Metrics for Success: Understand the KPIs that matter and get industry benchmarks for ad performance, ROAS, and more.
  • Expert Insights: Our guide features actionable advice from three&six digital marketing experts to help you plan the most effective Black Friday campaign.

Why This Guide?

Last year Black Friday sales grew by 8%, with consumers spending over $70 billion globally. Hotels must differentiate from OTAs and online retailers to capture consumer attention early and stand out in a highly competitive market. 

Download now to unlock insider tips, marketing tactics, and a roadmap for maximizing Black Friday bookings. 

 

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