Metasearch
While paid search is a great way to get your property in front of an audience, metasearch is a key tool in winning business from travel comparison sites.
Better Metasearch
There are millions of hospitality businesses out there vying for attention on the metasearch sites. The good news is we can give you a competitive edge on Kayak, TripAdvisor, Trivago and the rest.
How Do You Beat The Metasearch Algorithms?
Well, that’s where we come in. As hardened hospitality digital marketing specialists, we not only know what tactics work but we will also put in the blood, sweat and tears required to make sure you are appearing in the right place, at the right time and at the right rate.
4 Benefits You’ll Get From Our Metasearch Services
Winning Market Share
Metasearch campaigns need to get you seen amongst millions of hospitality businesses out there vying for attention. Tough? Not with our seasoned marketers on your side. We love a challenge.
Cost-Effectiveness
We will match your goals with the right pricing model. We can work on a cost-per-click (CPC) or cost-per-acquisition (CPA) model. We can even structure a risk-free commission-based payment structure should you wish.
Active Campaign Management
Our campaigns consistently beat the competition because our commitment to constant measurement and hands-on management means we can quickly pounce on metasearch opportunities as they arise.
Return on Investment
We love running metasearch campaigns, but also know they have to pay their way. The need for everyone’s efforts to be rewarded with an uplift in bookings and revenue is never far from our minds.
Implementation Planning
All our work starts with a detailed initial consultation. Metasearch is a powerful tool we can use to align with any objectives. Once we understand them, we can collaboratively plan campaign activity specifically around them.
Rate Strategy
Before launching your campaigns, we’ll discuss a metasearch rate strategy to ensure your direct rates remain competitive within the market. This involves delving into individual need periods, average lead times, price parity, and other key factors.
Constant Monitoring
As part of our commitment to improve performance, our hawk-like digital marketing team will carefully watch your campaigns, track potential price discrepancies, and provide ongoing insights and recommendations.
Monthly Reporting
As a minimum, we’ll formally report campaign performance monthly. We succeed by treating metasearch as a team sport, working with a genuine sense of partnership, and sharing in clients’ successes.