search engine optimization
For hotels and other hospitality businesses, SEO is vitally important because it can help you achieve two key goals: driving more traffic to your website and pursuing more of that traffic to book with you.
The primary goal of good SEO is to improve your visibility in search engine results pages.
In other words, when potential guests are looking for hotels in your area, you want your property to show up as close to the top of their search results as possible. The higher you rank, the more likely it is that people will click through to your website.
To achieve this goal, you need to make sure your website is optimized for the right keywords – hospitality businesses like yours should be targeting “hotels in [your location]” and similar phrases.
You can also improve your ranking by generating high-quality content that includes those keywords – blog posts, for example, or even videos and infographics.