Hotel Branding
Branding helps busy consumers make countless decisions - from what coffee to drink and shoes to wear to what car to drive and, of course, which hotel or resort to stay at.
Pictures Worth 1,000 Words
Visually expressing everything that you stand for needs more than a logo. Our visual branding teams will work with you to create a detailed visual identity and flexible design assets that will catch the attention of potential guests before they read a word of copy.
Why Visual Branding Matters
Hospitality businesses sell an experience. That’s why it’s so important to have strong visuals that accurately reflect the feeling guests will get when they book and stay at your property. Fortunately, that’s precisely the kind of imagery our brand experts create.
Building you brand
4 Benefits of Our Branding Services
Brand Storytelling
Brands tell stories and before we start work on any solutions, we will take the time to learn your story and what makes it special. We’ll dig deep and understand where you have come from and where you are going. That way, we will make engaging with the right customers in exactly the right way appear effortless.
Identity & Messaging
We turn everything we learn about our clients into logos, color palettes, and bespoke typography. We also won’t forget photography, illustration and graphical style, or the tone of voice for any copy. As your brand partner, we’ll touch on every aspect of your messaging and communication.
Consistent Delivery
Branding that is only skin deep or patchily applied is soon found wanting by guests in search of genuine experiences. This is why we always help clients roll out new branding with care – making sure every base is covered, every touchpoint is aligned and every opportunity to impress is exploited.
Real-World Impact
We all love brands that look great but they’re not necessarily valuable in themselves. Instead, we recognize success in terms of affecting guest behavior and expect to see uplifts in key measures such as positive feedback, return bookings, and net promoter scores.
Our Creative Process
Discovery
What is at the heart of your business?
Hospitality businesses thrive on stories and real connections. To succeed, your brand ought to be an extension of everything that makes you, you. Our team will work hard to find this before putting pen to paper or developing any designs.
+Discovery
Concept Development
It All Starts With Ideas
We’ll work up and share themes and concepts using a range of tools including mood boards, color charts, image libraries, and more. These give us the opportunity to collaborate, discuss options, and confidently move forward with your agreement.
+Concept Development
Feedback
We Stop, Collaborate & Listen
We really value your feedback. Understanding what you love, buy into, and feel excited by is fundamental to our branding process. We’ll quickly ditch ideas that leave you cold and put all our energy into the elements that make your hearts beat faster.
+Feedback
Brand options
Everything You Could Wish For
We don’t just give you a logo and leave you to get on with it. Our visual branding packages include a huge array of easy-to-use and flexible brand assets. We’ll hand over all the designs, files, colors, and fonts that you need, and then a few more for good measure.
+Brand options
Brand Assets
Everything You Could Wish For
We don’t just give you a logo and leave you to get on with it. Our visual branding packages include a huge array of easy-to-use and flexible brand assets. We’ll hand over all the designs, files, colors, and fonts that you need, and then a few more for good measure.
+Brand Assets
Launch
Stepping Out Into The Light
A new brand ought to be a celebration. We can help you manage change with your team and your customers, avoiding common pitfalls and missteps along the way. Our experts bring specific hospitality industry experience too. They have been there and possibly literally bought the t-shirt.
+Launch
Ongoing Support
Brands Never Rest
As the old saying goes, change is the one constant in life. This is doubly true in the hospitality industry where, thanks to constant innovation, standing still means falling behind. That’s why our style is always to stay on hand, close to our clients, to help brands evolve.
+Ongoing Support