AI Search
Your hotel’s name is now an AI Overview search. Here’s the upside.
03 Nov 2026Remember when searching a hotel by name gave you its website, a map and a few review sites? AI Overviews have moved into the neighborhood….
AI Search, Digital PR
Inside a Digital PR Campaign: How We Find and Pitch a Hotel’s Story
02 Nov 2026In part one we covered what digital PR is and why it helps SEO. In part two we looked at digital PR and AI search….
AI Search, Digital PR
Digital PR and AI Citation Outreach: How Hotels Get Cited in AI Search
30 Oct 2026Some guests now start planning a trip by asking an AI tool where to stay. The answer they get is a short list of hotels…
AI Search, Digital PR
Digital PR for Hotels: Why Your Best Marketing Might Be Someone Else’s Headline
26 Oct 2026Guests don’t only find hotels on hotel websites. They find them in a travel editor’s roundup, a local news story, a Reddit thread, and, more…
AI Search, Digital PR
AI Has Favorite Journalists, and They’re Probably Not on Your Press List
21 Oct 2026Good news, PR people: AI still likes the press. Slightly awkward news: it doesn’t always like the same journalists we do. This week brought three…
AI Search
Links are back in AI answers. Hotels, pay attention.
19 Oct 2026Remember when Google gave you ten blue links and a fair shot at one of them? AI answers took that away. Now Google is handing…
Website Design, Website Development
What Makes a Great Hotel Website? 10 Design & Development Essentials
25 Sep 2026For most guests, a hotel website is their first real interaction with a property. Before they see the lobby or step into a room, they’ve…
AI Search, Digital Marketing
Google AI Mode Can Now Help Travellers Book Hotels. What Does That Mean for Hotel Marketing?
25 Sep 2026Google’s AI Mode is moving further into the travel booking journey. Its latest travel updates allow users in the US to search for hotels conversationally,…
Website Design, Website Development
Great Hospitality Starts Before Check-In: Is Your Hotel Website Accessible to Every Guest?
25 Sep 2026Picture a guest named Hermione. She’s blind, travels frequently for work, and uses a screen reader to book everything from flights to hotel rooms. She…
News
How The Penny Hotel Increased Organic Revenue by 63% With a Destination-Led SEO Strategy
25 Sep 2026For hotels, rankings and traffic only tell part of the SEO story. The real measure of success is whether that visibility turns into bookings and…