With all the hype surrounding Google Ads’ Performance Max (PMax) campaign we decided to take a deeper look into exactly what this black box is…
Understanding the Impact In the ever-evolving landscape of digital marketing, one of the most significant shifts in recent years has been the deprecation of third-party…
Instagram – the land of filters, hashtags, and endless scrolling. But what’s the secret sauce behind getting your content noticed in this vast sea of…
Google Ads Bidding for Hotel Marketing In the realm of hotel marketing, Google Ads has become an indispensable tool for driving bookings and enhancing digital marketing…
The Significance of Attribution Models In the ever-evolving digital advertising landscape, the hotel industry must remain up-to-date with the tools and strategies that drive success. Google…
The Adaptation of Travel Tuesday in the Face of Extended Cyber Deals In recent years, the excitement surrounding “Travel Tuesday” has noticeably dwindled. What was…
The Case for Spending Media Budget on Microsoft Ads (Formerly Bing Ads) Online advertising is becoming increasingly popular, with so many channels to pick from,…
TikTok Search Ads are Here! Good news, digital enthusiasts! TikTok is breaking boundaries and entering the dynamic realm of search ads. This move marks a…
Despite Google’s established dominance in the search engine market, (77.5% in the U.S. and 83.5% globally), TikTok’s growth in the search engine space isn’t something…
SEO and SEM for Hospitality Marketing SEO and SEM can work together in every industry, including hospitality marketing. However, before using them, it’s essential to…
It seems simple, right? Pick a name that is memorable and fits your brand, or choose one that holds personal meaning. But the name you…