The Evolution of Search: TikTok’s Growing Role in Travel Planning
Despite Google’s established dominance in the search engine market, (77.5% in the U.S. and 83.5% globally), TikTok’s growth in the search engine space isn’t something…
Monthly Archives: November 2023
SEO Vs SEM: Hotel Marketing Copy
SEO and SEM for Hospitality Marketing SEO and SEM can work together in every industry, including hospitality marketing. However, before using them, it’s essential to…
How to Name Your Hotel
It seems simple, right? Pick a name that is memorable and fits your brand, or choose one that holds personal meaning. But the name you…
Boost Hotel Engagement With Instagram’s New App, Threads
What is the New App Threads? Threads is a new app released by Meta, the parent company of popular social media platforms such as Facebook, Instagram, and…
A Wake-Up Call: The State Of SEO In The US Hotel Industry
Lately, we’ve been curious about how seriously the US hotel industry takes Search Engine Optimization (SEO) and their direct channel websites. It seemed to us…
Best Practices for UTM Building in GA4 + A Free Tool to Help
Best Practices for UTM Building in GA4 + Find a Free Tool at the End Do you know how much traffic your emails generated for…
6 Social Media Trends Your Hotel Should Be Doing Right Now
In the dynamic world of social media, staying ahead of the curve is essential for hotels to attract and engage their target audience. From short-form…
Still Behind With GA4? You’re Not Alone!
If you’re here, we’re confident you’ve heard of GA4 and how it can help your business, but have yet to make the jump, whether it…
Facebook Admin Disputes: How To Get Access Of Your Hotel’s Facebook Page
How to Handle Facebook Admin Disputes When Taking over a New Hotel When you add a new hotel to your roster, there’s a lot to…
SEO Vs SEM: Hotel Marketing
Tiktok. Is Time Running Out For Facebook?
Though it launched in 2016, TikTok shot to popularity during the early days of the COVID-19 pandemic and hasn’t shown any signs of slowing down….
How To Use Tiktok For Your Hotel
TikTok has become one of the top ways businesses market their services. According to research, 72% of users find TikTok adverts more inspiring than other social platforms….