Category Archives: Digital Marketing

Paid Social Showdown: Which Creative Format Wins Every Time?

Every paid social advertising expert has been there before. Your photography’s back, short form video clips are saved to your drive, and it’s now time…

Why Your Hotel Marketing Data Doesn’t Match (And Why That’s Okay)

If you manage hotel marketing, you’ve likely seen this before: Google Ads reports one revenue number. Meta Ads reports another. GA4 tells a different story….

Do Small Hotels Really Need a Website?

It sounds like a click-bait question. But it’s being asked more than you’d think. A 2025 study found that some hoteliers believe small hotels don’t…

Hotel Direct Booking vs OTA: Who Really Knows the Guest?

Hotels love to say they “own the guest relationship.” It sounds good. It feels right. It’s been repeated enough that it’s almost accepted as fact….

Why Accessibility Matters for Hotel Websites

Accessibility is often treated as something to deal with later. In reality, it is crucial for the foundation of a website – and needs to…

Bidding on Competitor’s Brand Keywords: Is It Worth It?

In a competitive hospitality market, it’s natural to want to steal a little attention, especially when there’s a new hotel down the street hogging the…

Navigating Hotel Renovations: 10 Digital Marketing Approaches

How to Optimize Your Hotel’s Digital Advertising During Renovations Renovating a hotel is exciting but can bring marketing challenges. A strong digital advertising strategy is…

The Ultimate Guide to Mastering Black Friday for Hotels

Unlock the Secrets to a Successful Black Friday This whitepaper is designed to help hotels prepare for the upcoming Black Friday and Cyber Monday sales…

The Truth About Performance Max: What Google and Other Agencies Aren’t Telling You

With all the hype surrounding Google Ads’ Performance Max (PMax) campaign we decided to take a deeper look into exactly what this black box is…

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