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Step-by-Step Guide: Exporting Historical Data from Universal Analytics

Key Highlights Google Analytics 4 offers a more comprehensive and user-centric measurement experience than Universal Analytics. Starting July 1st, 2024 all customers will lose access…

Navigating Third-Party Cookie Deprecation in 2024: A Marketer’s Guide

Understanding the Impact In the ever-evolving landscape of digital marketing, one of the most significant shifts in recent years has been the deprecation of third-party…