For most guests, a hotel website is their first real interaction with a property. Before they see the lobby or step into a room, they’ve…
Google’s AI Mode is moving further into the travel booking journey. Its latest travel updates allow users in the US to search for hotels conversationally,…
Picture a guest named Hermione. She’s blind, travels frequently for work, and uses a screen reader to book everything from flights to hotel rooms. She…
For hotels, rankings and traffic only tell part of the SEO story. The real measure of success is whether that visibility turns into bookings and…
Cookie consent is often treated as something to add once a website is finished. The hotel website has been designed, developed and connected to its…
Google Search Console is no longer limited to showing how your hotel website performs in organic search. Hotels can now add Instagram, TikTok, X and…
Social media and search engine optimization (SEO) are often treated as separate marketing channels. One helps brands engage with people on platforms such as LinkedIn,…
The way people search for hotels has changed. A guest may discover a property through an Instagram Reel, ask an AI tool for recommendations, compare…
Hotels have never had more opportunities to hear what their guests are saying. Reviews. Instagram comments. TikToks. Reddit threads. Facebook groups. Google Business Profiles. Travel…
Your hotel deserves the best possible visibility online – of course it does! So you went ahead and spent marketing dollars to make it happen….