Hotel Direct Booking vs OTA: Who Really Knows the Guest?
Hotels love to say they “own the guest relationship.” It sounds good. It feels right. It’s been repeated enough that it’s almost accepted as fact….
Blog Archives
Why Accessibility Matters for Hotel Websites
Accessibility is often treated as something to deal with later. In reality, it is crucial for the foundation of a website – and needs to…
What Is SEO Marketing and Why Should Hotels Care?
Here’s the thing… If your hotel doesn’t show up on Google, it might as well be hiding behind a bush whispering, “please book me.” Spoiler:…
Sustainability in the Hospitality Industry: How Green UGC Drives Bookings
Sustainability in the hospitality industry isn’t just a brand value anymore – it’s a booking trigger. Today’s eco conscious travelers want receipts, not recycled buzzwords…
Why HubSpot’s SEO Decline Is a Warning for Hotel Marketers
In the ever-changing landscape of digital marketing, the importance of creating high-quality, relevant content cannot be overstated. Recent developments in the SEO world have brought…
Bidding on Competitor’s Brand Keywords: Is It Worth It?
In a competitive hospitality market, it’s natural to want to steal a little attention, especially when there’s a new hotel down the street hogging the…
The Hotel SEO Scam: Myths, Rip-Offs, and What Actually Moves the Needle
Let’s talk SEO for hotels – a topic that’s as electrifying as watching someone clean their coin collection. If you’re a hotelier, you’ve probably been…
Navigating Hotel Renovations: 10 Digital Marketing Approaches
How to Optimize Your Hotel’s Digital Advertising During Renovations Renovating a hotel is exciting but can bring marketing challenges. A strong digital advertising strategy is…