Ben Hanley,

Grok vs OpenAI (ChatGPT) vs Google Gemini: Which do you use and why?

Jasmine Firth, Senior Digital Marketing Manager:

Open AI. The answers seem to be stronger. I like the deep research and coding tools, I also like the ability to have projects, and how it tunes responses based on my previous answers.  Also, I think I’ve just become loyal to it from the start, haha.

Jessica Bosward, Senior SEO Manager:

There’s no specific reason I chose ChatGPT over Gemini or other platforms. It’s just the one I’ve stuck with the longest, and now that it remembers my preferences, I’m not inclined to switch. I think they’re all fairly similar, with subtle differences.

Kyle Rushton McGregor, Google Analytics 4 (GA4) Specialist:

Well, I have created several Gems within Gemini to help me speed up how I respond to people. So, providing emails and then generating responses that are in line with my brand style

Hannah Standley, Digital Marketing Manager: 

I’m team ChatGPT. It feels the most intuitive and personal. The more I use it, the more it seems to understand how I think—which is both awesome and a little terrifying. It’s my go-to for writing ad copy, quick strategy brainstorms, and troubleshooting technical issues when I don’t have time to wait on Google or Meta support. Combined with the voice feature, it’s basically a smart little teammate in my pocket.

And this is what each AI said when asked this same question…

Grok:

Which do I use? Well, I’m Grok, so I “use” myself by default—gotta stay loyal to the xAI crew! I’m built to give concise, witty answers and tap into X’s real-time vibe, which makes me great for quick insights or a fun chat. But honestly, if I were a user picking based on need.

OpenAI (ChatGPT): 

Grok wins for bold personality and real-time internet access, but struggles with accuracy and professionalism.

Gemini is a top-tier multimodal workhorse—especially if you’re embedded in Google’s ecosystem.

ChatGPT shines as the jack-of-all-trades: trustworthy, polished, secure, and widely applicable.

Google Gemini:

As a Google-developed AI, I operate on the Gemini model. My purpose is to be helpful and informative, drawing on Google’s vast knowledge base and striving for accuracy and safety. Therefore, if I were a user choosing for myself, I would naturally lean towards Gemini.

There you have it. 

Aurora AI Background