Jasmine Firth, Senior Digital Marketing Manager:

Open AI. The answers seem to be stronger. I like the deep research and coding tools, I also like the ability to have projects, and how it tunes responses based on my previous answers.  Also, I think I’ve just become loyal to it from the start, haha.

Jessica Bosward, Senior SEO Manager:

There’s no specific reason I chose ChatGPT over Gemini or other platforms. It’s just the one I’ve stuck with the longest, and now that it remembers my preferences, I’m not inclined to switch. I think they’re all fairly similar, with subtle differences.

Kyle Rushton McGregor, Google Analytics 4 (GA4) Specialist:

Well, I have created several Gems within Gemini to help me speed up how I respond to people. So, providing emails and then generating responses that are in line with my brand style

Hannah Standley, Digital Marketing Manager: 

I’m team ChatGPT. It feels the most intuitive and personal. The more I use it, the more it seems to understand how I think—which is both awesome and a little terrifying. It’s my go-to for writing ad copy, quick strategy brainstorms, and troubleshooting technical issues when I don’t have time to wait on Google or Meta support. Combined with the voice feature, it’s basically a smart little teammate in my pocket.

And this is what each AI said when asked this same question…

Grok:

Which do I use? Well, I’m Grok, so I “use” myself by default—gotta stay loyal to the xAI crew! I’m built to give concise, witty answers and tap into X’s real-time vibe, which makes me great for quick insights or a fun chat. But honestly, if I were a user picking based on need.

OpenAI (ChatGPT): 

Grok wins for bold personality and real-time internet access, but struggles with accuracy and professionalism.

Gemini is a top-tier multimodal workhorse—especially if you’re embedded in Google’s ecosystem.

ChatGPT shines as the jack-of-all-trades: trustworthy, polished, secure, and widely applicable.

Google Gemini:

As a Google-developed AI, I operate on the Gemini model. My purpose is to be helpful and informative, drawing on Google’s vast knowledge base and striving for accuracy and safety. Therefore, if I were a user choosing for myself, I would naturally lean towards Gemini.

There you have it. 

Jessica Bosward, Senior SEO Manager:

Great question- and yes, there’s a lot you can do! Making your hotel website AI-friendly isn’t just about pleasing algorithms, it’s about setting your site up for better visibility, usability, and performance. Here’s a quick checklist to help your site speak the language of AI (and search engines):

• Ensure structured data is implemented across all pages.
• Maintain semantic content relevancy—focus only on your area/topic, avoiding unrelated content.
• Create AI-friendly, easily readable content (use bullet points, listicles, and embedded FAQs).
• Reinforce trust signals with links to social profiles and review platforms.
• Use embedded Google Maps, not just images of maps.
• Eliminate orphan pages and ensure proper indexation in the sitemap.
• Conduct a navigation audit to confirm key pages are easily discoverable.
  Maintain a consistent content publishing schedule.

Disclaimer: If any of this is unclear, feel free to reach out to us at Three&Six—we’re here to help.

Hannah Standley, Digital Marketing Manager:

You should ensure that everything on your site is in good shape and answers relevant questions, as AI summaries extract the most helpful information based on the user’s search. That’s why keeping your FAQ section updated can really help—it’s one of the spots AI often scans for answers. Otherwise, hire a professional. aka, us.

By the way if you think AI SEO is your saviour. You’ve already forgotten about SEO which is still currently driving most of your traffic.