live urgency, pricing & availability

As the only agency who can deploy this technique, we help you to deliver ad copy that is relevant by delivering real-time information to the right audience, at the right time. Putting you one step ahead of the competition.

So, how do LUPAs help drive bookings?

Live Urgency & Pricing Ads (LUPAs) dynamically populate real-time booking information from your CRS/PMS and integrate directly into Google Ads, regardless of the CRS/PMS used by the client, connecting to over 100 platforms.

Thresholds built into the platform ensure you have complete control over the message, whilst enjoying the benefits of automation. This allows for your ads to be personalized, showing audiences real-time availability and pricing. 

Our industry-first, Google-authored case study showed that the addition of real-time dynamic variables with text ads, tripled the ROAS on average.