Is Your Hotel Website AI-Friendly? Here’s Where to Start

Jessica Bosward, Senior SEO Manager: 

Great question- and yes, there’s a lot you can do! Making your hotel website AI-friendly isn’t just about pleasing algorithms, it’s about setting your site up for better visibility, usability, and performance. Here’s a quick checklist to help your site speak the language of AI (and search engines):

• Ensure structured data is implemented across all pages.
• Maintain semantic content relevancy—focus only on your area/topic, avoiding unrelated content.
• Create AI-friendly, easily readable content (use bullet points, listicles, and embedded FAQs).
• Reinforce trust signals with links to social profiles and review platforms.
• Use embedded Google Maps, not just images of maps.
• Eliminate orphan pages and ensure proper indexation in the sitemap.
• Conduct a navigation audit to confirm key pages are easily discoverable.
  Maintain a consistent content publishing schedule.

Disclaimer: If any of this is unclear, feel free to reach out to us at Three&Six—we’re here to help.

Hannah Standley, Digital Marketing Manager:

You should ensure that everything on your site is in good shape and answers relevant questions, as AI summaries extract the most helpful information based on the user’s search. That’s why keeping your FAQ section updated can really help—it’s one of the spots AI often scans for answers. Otherwise, hire a professional. aka, us.

By the way if you think AI SEO is your saviour. You’ve already forgotten about SEO which is still currently driving most of your traffic.